Freelancer guides 10 November 2026

How to create a gig that sells

Gigs let clients hire you without waiting for bids. Learn how to write a gig title, set up Basic, Standard and Premium packages, and choose images that sell.

A gig is a ready-made service with a fixed price, like "A logo with two revisions in five days". Clients can pick a package and hire you straight away, without posting a job and waiting for bids. Here is how to set one up that clients actually choose.

1. Sell one clear service per gig

"I do design" is too broad. "Professional logo for a small business" is a gig. If you offer several services, create a separate gig for each one. Clients find focused gigs faster and trust them more.

2. Write a title that matches what clients search for

Clients search gigs by keyword and browse by category. Use the words they would type: "WordPress website for a small business", "Maths tutoring for KCSE candidates", "Translate documents from English to Swahili". Keep it short and specific.

3. Build three packages that make sense together

Most gigs work best with Basic, Standard and Premium packages:

Basic: the simplest useful version, at a price that is easy to say yes to.
Standard: what most clients actually need. Make this your best value.
Premium: everything included, with faster delivery or extra items.

For each package, say exactly what is delivered and how many days it takes. Clear packages mean fewer questions and fewer disputes later.

4. Use images of your real work

Your first image is the cover clients see in search, so make it your strongest. Use samples of real work in the style the gig offers. Avoid stock photos and text-heavy graphics.

5. Describe how you work

In the description, explain what you need from the client to start, what they will receive, and how revisions work. A short, scannable description with a few bullet points reads better than a long block of text.

6. Expect a quick review before it goes live

Our team reviews new gigs before they appear on the marketplace, to keep quality high for clients. If anything needs changing, we will tell you what to fix.